Name: Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
Price: 54.55 NZD
Availability: InStock
Author: Brent Adamson
ISBN: 9781737212546

portada Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

Type

Physical Book

Author

Drew Neisser

Preface by

Brent Adamson

Publisher

Cmo Huddles

Language

English

Pages

188

Format

Hardcover

Dimensions

22.9 x 15.2 x 1.3 cm

Weight

0.42 kg.

ISBN13

9781737212546

Synopsis "Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands"

Marketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purposeDefine your company's purpose in eight words or fewerBuild team support for new marketing initiatives while establishing your unique brand story, voice, and designAssemble effective marketing plans that engage employees, inspire customers, and attract new businessDrive perpetual growth by creating a culture with metrics, marketing technology, and experimentation

Brent Adamson

(Preface by)

View Author's Page

Brent Adamson is a renowned researcher, author, and advisor in B2B sales, known for his focus on "productive disruption". He co-authored the bestsellers The Challenger Sale (2011) and The Challenger Customer (2015), works that have significantly influenced business sales and marketing strategies. For over a decade, Adamson was a principal executive advisor at CEB (now part of Gartner), where he led research on buyer behavior and sales performance

In addition to his books, Adamson has contributed articles to publications such as Harvard Business Review and Bloomberg Businessweek, addressing topics on B2B sales and marketing. He is a co-founder of A to B Insight and Qoos, an AI-driven microcoaching platform. With an academic background that includes an MBA with distinction from the University of Michigan and a PhD in applied linguistics from the University of Texas, Adamson combines academic rigor with practical experience in the business world.

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