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portada Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism
Type
Physical Book
Publisher
Author
Language
English
Pages
500
Format
Paperback
Dimensions
22.9 x 15.2 x 2.6 cm
ISBN13
9781636515458

Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism

Holbrook, Morris B.; Publishers, Vibrant (Author) · Vibrant Publishers · Paperback

Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism - Holbrook, Morris B.; Publishers, Vibrant

New Book Imported to New Zealand
Delivery: 18 Aug - 25 Aug Shipping: 4 to 5 business days.
NZ$ 201.29
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NZ$ 201.29

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Synopsis "Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism"

Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism by Morris B. Holbrook delves into the symbolic meanings that consumers attach to the products and services they choose. This book examines how consumption is not just about utility, but also about the symbolic values that items represent in consumers' lives. Holbrook's exploration highlights the complex layers of meaning consumers derive from their purchases, including social identity, personal expression, and cultural significance.By exploring the concept of consumption symbolism, Holbrook introduces readers to qualitative methods that reveal how brands and products act as symbols in shaping consumer self-concept and societal roles. Through detailed case studies and real-world examples, this book provides valuable insights into how symbolic consumption drives consumer choices and brand loyalty.This book is an essential resource for researchers, marketers, and academics interested in the intersection of psychology, culture, and consumer behavior. Holbrook's approach provides a deep understanding of the symbolic forces that shape the modern marketplace.

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