Name: Publicidad y comunicaciòn: Fundamentos, aplicaciones y métodos (in Spanish)
Price: 49.10 NZD
Availability: InStock
Author: Miguel D'Addario
ISBN: 9781547275144

portada Publicidad y comunicaciòn: Fundamentos, aplicaciones y métodos (in Spanish)

Publicidad y comunicaciòn: Fundamentos, aplicaciones y métodos (in Spanish)

Type

Physical Book

Author

Miguel D'Addario

Publisher

Createspace

Language

Spanish

Pages

270

Format

Paperback

Dimensions

22.9 x 15.2 x 1.4 cm

Weight

0.36 kg.

ISBN13

9781547275144

Synopsis "Publicidad y comunicaciòn: Fundamentos, aplicaciones y métodos (in Spanish)"

Desde que existen productos que comercializar ha existido la necesidad de comunicar su existencia; la forma más común de publicidad era la expresión oral. En Babilonia se encontró una tablilla de arcilla con inscripciones para un comerciante de ungüentos, un escribano y un zapatero que data del 3000 a. C. Ya desde la civilización egipcia, Tebas conoció épocas de gran esplendor económico y religioso; a esta ciudad tan próspera se le atribuye uno de los primeros textos publicitarios. La frase encontrada en un papiro egipcio ha sido considerada como el primer reclamo publicitario del que se tiene memoria.

Miguel D'Addario

(Author)

View Author's Page

Miguel D'Addario is a writer, editor, coach, and university professor born in Buenos Aires in 1962, of Italian nationality. With an academic background that includes a bachelor's degree in Journalism, a master's in Social Education, and a PhD in Social Communication from the Complutense University of Madrid, he has developed a prolific literary career. His work spans genres such as poetry, philosophical essays, self-help, and educational technical manuals, with more than 60 titles published. His books have been translated into several languages and are found in libraries and universities around the world.

Among his most notable works are Versos encamotados (1989), Ecosofía (year not specified), Manual de mecánica del automóvil (year not specified), and Mecatrónica (2018). Additionally, he has received awards and mentions from writers' associations, cultural centers, and universities, and has participated as a speaker in various educational institutions.

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