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portada Public Relations Management in Africa Volume 2
Type
Physical Book
Publisher
Author
Year
2023
Language
English
Pages
292
Format
Paperback
Dimensions
21.0 x 14.8 cm
ISBN13
9783031327520

Public Relations Management in Africa Volume 2

Albert A. Anani-Bossman;Cornelius B. Pratt;Takalani E. Mudzanani (Author) · Springer Nature B.V. · Paperback

Public Relations Management in Africa Volume 2 - Albert A. Anani-Bossman;Cornelius B. Pratt;Takalani E. Mudzanani

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Synopsis "Public Relations Management in Africa Volume 2"

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa’s socioeconomic, political, and cultural contexts. This project aims to change that.


Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.

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