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portada Psychology of Persuasion
Type
Physical Book
Publisher
Author
Language
English
Pages
56
Format
Paperback
ISBN13
9786208082123

Psychology of Persuasion

Carlos Alexander Mendoza Jacomino; Lhia Abaunza Gutiérrez; Chiara Martinez De Valle (Author) · Our Knowledge Publishing · Paperback

Psychology of Persuasion - Carlos Alexander Mendoza Jacomino; Lhia Abaunza Gutiérrez; Chiara Martinez De Valle

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Synopsis "Psychology of Persuasion"

In the age of social networks, social manipulation has become a pervasive and disturbing phenomenon. This paper investigates the psychological and social mechanisms underlying social persuasion and manipulation. Fundamental theories such as Bandura's social learning theory, Festinger's cognitive dissonance theory, and Foucault's theory of power and knowledge are explored. In addition, the power of social influence, cognitive biases, and the role of technology in manipulation are discussed. Through a critical and comprehensive analysis, it aims to provide an in-depth understanding of the implications of social manipulation in various contexts.

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The book is written in English.

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The binding of this edition is Paperback.

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