Tracked shipping to New Zealand with premium packaging for just NZ$15 

Ship to
New Zealand
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Type
Physical Book
Publisher
Author
Language
English
Pages
324
Format
Hardcover
Dimensions
27.9 x 21.6 x 1.9 cm
Weight
1.04 kg.
ISBN13
9781668458976
Categories

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Gupta, Monika ; Jindal, Priya ; Bansal, Shubhi (Author) · IGI Global · Hardcover

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing - Gupta, Monika ; Jindal, Priya ; Bansal, Shubhi

New Book Imported to New Zealand
Delivery: 03 Jul - 10 Jul Shipping: 5 to 6 business days.
NZ$ 641.97
Import costs and 15% GST included in the price ✅
NZ$ 641.97

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing"

Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews