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portada Proceedings of the 1988 International Conference of Services Marketing
Type
Physical Book
Publisher
Author
Year
2015
Language
English
Pages
369
Format
Hardcover
ISBN13
9783319173160
Edition No.
2015
Categories

Proceedings of the 1988 International Conference of Services Marketing

Thomas, Edward G. ; Rao, S. R. (Author) · Springer · Hardcover

Proceedings of the 1988 International Conference of Services Marketing - Thomas, Edward G. ; Rao, S. R.

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Synopsis "Proceedings of the 1988 International Conference of Services Marketing"

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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