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portada Prisoner and the Penguin: And 75 Other Marketing Stories
Type
Physical Book
Publisher
Author
Year
2014
Language
English
Pages
192
Format
Paperback
ISBN13
9781907794513
Categories

Prisoner and the Penguin: And 75 Other Marketing Stories

Giles Lury (Author) · Lid Publishing · Paperback

Prisoner and the Penguin: And 75 Other Marketing Stories - Giles Lury

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Synopsis "Prisoner and the Penguin: And 75 Other Marketing Stories "

The power of a good story has long been recognized. It seems that as a race, we humans love a good story. But stories aren't just for pure enjoyment”they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable storybook that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable, but all are true and remind marketers and businesspeople that the best marketing is something that people tell others about and retell over many years.

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The binding of this edition is Paperback.

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