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portada Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Type
Physical Book
Publisher
Author
Language
English
Pages
436
Format
Paperback
Dimensions
27.9 x 21.6 x 2.3 cm
Weight
1.00 kg.
ISBN13
9781522593430
Categories

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Granata, Giuseppe ; Moretta Tartaglione, Andrea ; Tsiakis, Theodosios (Author) · Business Science Reference · Paperback

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments - Granata, Giuseppe ; Moretta Tartaglione, Andrea ; Tsiakis, Theodosios

New Book Imported to New Zealand
Delivery: 08 Jul - 15 Jul Shipping: 4 to 5 business days.
NZ$ 454.79
Import costs and 15% GST included in the price ✅
NZ$ 454.79

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Synopsis "Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments"

Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today's consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

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