Name: Pre-Suasion: A Revolutionary Way to Influence and Persuade
Price: 39.65 NZD
Availability: InStock
Author: Robert Cialdini
ISBN: 9781847941435

portada Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Type

Physical Book

Author

Robert Cialdini

Publisher

Random House Business

Year

2017

Language

English

Pages

432

Format

Paperback

ISBN13

9781847941435

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini (Author) · Random House Business · Paperback

New Book Imported to New Zealand

Delivery: 13 Aug - 19 Aug

NZ$ 39.65

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NZ$ 39.65

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Synopsis "Pre-Suasion: A Revolutionary Way to Influence and Persuade"

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.

Robert Cialdini

(Author)

View Author's Page

Robert B. Cialdini (Wisconsin in 1945), is an American psychologist, researcher, and writer, widely recognized for his studies on persuasion and influence. Considered a global authority in applied social psychology, his ideas have had a huge impact on the world of marketing, politics, and communication. Cialdini has been a professor at Arizona State University and has received multiple academic distinctions for his research and dissemination work. His work has influenced both the academic and business realms, helping to understand how people make decisions and how they can be ethically guided. His most influential work is Influence: The Psychology of Persuasion, published in 1984, where he presents six key principles of persuasion that have become a mandatory reference.

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