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portada People, Products, and Professions: Choosing a Name, Choosing a Language. Fachleute, Firmennamen und Fremdsprachen(Peter Lang) (in German)
Type
Physical Book
Publisher
Author
Language
German
Format
Paperback
ISBN13
9783631585566

People, Products, and Professions: Choosing a Name, Choosing a Language. Fachleute, Firmennamen und Fremdsprachen(Peter Lang) (in German)

Stegu Martin,Lavric Eva,Fischer Fiorenza (Author) · Peter Lang · Paperback

People, Products, and Professions: Choosing a Name, Choosing a Language. Fachleute, Firmennamen und Fremdsprachen(Peter Lang) (in German) - Stegu Martin,Lavric Eva,Fischer Fiorenza

New Book Imported to New Zealand
Delivery: 10 Aug - 17 Aug Shipping: 5 to 6 business days.
NZ$ 176.00
Import costs and 15% GST included in the price ✅
NZ$ 176.00

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Synopsis "People, Products, and Professions: Choosing a Name, Choosing a Language. Fachleute, Firmennamen und Fremdsprachen(Peter Lang) (in German)"

When people collaborate in professional contexts, and more specifically, when they communicate about and through products in business contexts, they have to make a series of basic choices, one of them concerning the language used in the communication. Another, more long-term-oriented decision is the choice of a name for one's business or product. The two questions are closely related, since in both cases it is an issue of self-presentation for the communicating company or business person. Wenn Menschen in beruflichen Kontexten kooperieren, und insbesondere, wenn sie in Wirtschaftskontexten über Produkte kommunizieren, betrifft eine ihrer grundlegenden Entscheidungen die Wahl einer Sprache für die Interaktion. Eine andere, längerfristige, ist die Wahl eines Namens für Firma oder Produkt. Die beiden Fragen hängen eng zusammen, denn in beiden Fällen geht es darum, wie man sich als Unternehmen oder als Unternehmer selbst präsentiert.

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