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portada Orientacion al Mercado y la Ventaja Competitiva (in Spanish)
Type
Physical Book
Publisher
Author
Language
Spanish
Pages
126
Format
Paperback
ISBN13
9789585144996
Edited in
Colombia
Edition No.
1

Orientacion al Mercado y la Ventaja Competitiva (in Spanish)

Fabian Osorio Tinoco (Author) · Uvalle · Paperback

Orientacion al Mercado y la Ventaja Competitiva (in Spanish) - Fabian Osorio Tinoco

New Book Imported to New Zealand
Delivery: 11 Aug - 24 Aug Shipping: 12 to 17 business days.
NZ$ 69.08
Import costs and 15% GST included in the price ✅
NZ$ 69.08

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Synopsis "Orientacion al Mercado y la Ventaja Competitiva (in Spanish)"

Este libro es el resultado del proyecto de investigación "Antecedentes y resultados de la innovación en la industria manufacturera colombiana", desarrollado entre la Universidad del Valle y la Pontificia Universidad Javeriana. En este libro el lector encontrará una nueva y reciente mirada de uno de los conceptos centrales y más estudiados de Marketing: la orientación estratégica / empresarial del mercado, que no es más que la cultura y/o el comportamiento que asumen las empresas de responder y poner en el centro de la estrategia empresarial a sus clientes.

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The book is written in Spanish.

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The binding of this edition is Paperback.

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