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portada Online marketing for the 50+ generation. With a focus on websites
Type
Physical Book
Publisher
Author
Year
2025
Language
English
Pages
80
Format
Paperback
Dimensions
22.00 x 15.00 cm
ISBN13
9786202335034

Online marketing for the 50+ generation. With a focus on websites

Michael Lackner (Author) · Our Knowledge Publishing · Paperback

Online marketing for the 50+ generation. With a focus on websites - Michael Lackner

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Synopsis "Online marketing for the 50+ generation. With a focus on websites"

Society is facing demographic change. Customers over the age of 50 make up the largest share of the population in Austria and also have the greatest purchasing power. It is therefore time for companies to become aware of this change and respond to the new circumstances. At the same time, the 50+ generation is one of the largest user groups on the Internet. It is therefore important for companies to make their websites suitable for senior citizens. This thesis therefore examines demographic change in Austria based on data from Statistics Austria and highlights its significance and potential. Using empirical research, two expert surveys and literature research, the most important points for a senior-friendly website are identified and general recommendations for communication with the 50+ generation are presented and justified.

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