Tracked shipping to New Zealand with premium packaging for just NZ$15 

Ship to
New Zealand
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Omnichannel Retailing for the Fashion Business
Type
Physical Book
Author
Publisher
Language
English
Pages
320
Format
Paperback
Dimensions
28.0 x 21.5 x 2.5 cm
Weight
0.45 kg.
ISBN13
9781501377099
Categories

Omnichannel Retailing for the Fashion Business

Tunmin Catherine Jai (Author) · Jihyun Vick (Author) · Fairchild Books · Paperback

Omnichannel Retailing for the Fashion Business - Jai, Tunmin Catherine ; Vick, Jihyun

New Book Imported to New Zealand
Delivery: 03 Jul - 13 Jul Shipping: 5 to 7 business days.
NZ$ 205.14
Import costs and 15% GST included in the price ✅
NZ$ 205.14

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Omnichannel Retailing for the Fashion Business"

Retailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most consumers. Omnichannel retailing makes this process more seamless and has become the industry standard. This book covers both the strategic and practical sides of omnichannel retailing, with a focus on utilization of US-based e-commerce platforms. This textbook consists of three parts: 1) Build - how to build an omnichannel retail business; 2) Market - how to market via different digital marketing channels; and 3) Operate - the operational side of omnichannel retailing. By using industry examples, market reports, and company profiles, you will learn the business concepts and technologies that have evolved modern retailing in the era of the internet. Key Features Include: -A fashion or branding case study in every chapter-Listing for retailing career opportunities for entry-level job titles and their responsibilities so students can learn where they may fit in the fashion industry STUDIO Features Include: -Study smarter with self-assessment quizzes featuring scored results and personalized study tips-Review concepts with flashcards of essential vocabulary Instructor Resources-Instructor's Guide to help integrate the text into your classroom with sample syllabi and additional class activities-A test bank for every chapter-PowerPoint Slides for every chapter

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews