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portada Neuromarketing in the Age of AI
Type
Physical Book
Publisher
Author
Year
2026
Language
English
Pages
596
Format
Hardcover
Dimensions
25.40 x 17.80 x 3.30 cm
ISBN13
9798337311524

Neuromarketing in the Age of AI

Thomas Heinrich Musiolik;Adrian David Cheok (Author) · IGI GLOBAL SCIENTIFIC PUBLISHING · Hardcover

Neuromarketing in the Age of AI - Thomas Heinrich Musiolik;Adrian David Cheok

New Book Imported to New Zealand
Delivery: 10 Jul - 17 Jul Shipping: 5 to 6 business days.
NZ$ 616.02
Import costs and 15% GST included in the price ✅
NZ$ 616.02

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Synopsis "Neuromarketing in the Age of AI"

Neuromarketing in the age of AI represents a powerful integration of cognitive science and the advancement of technology, reshaping the way brands understand and influence consumer behavior. As artificial intelligence (AI) accelerates the ability to process data and decode emotional responses, marketers can craft more personalized and impactful experiences. This evolving landscape raises both remarkable opportunities and important ethical considerations, challenging organizations to balance innovation with responsibility. Neuromarketing in the Age of AI explores the way these latest technologies can enable organizations to decode consumers' hidden desires and motivations. This book examines the latest approaches and perspectives on neuromarketing and artificial intelligence. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for business organizations, marketers, educators, and graduates.

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