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portada Mustang and the Pony Car Revolution
Type
Physical Book
Author
Publisher
Language
English
Pages
128
Format
Paperback
Dimensions
23.4x16.6x0.9 cm
Weight
0.32 kg.
ISBN13
9781467111522
Categories

Mustang and the Pony Car Revolution

Michael W. R. Davis (Author) · Arcadia Publishing (SC) · Paperback

Mustang and the Pony Car Revolution - Davis, Michael W. R.

New Book Imported to New Zealand
Delivery: 02 Nov - 10 Nov Shipping: 13 to 15 business days.
NZ$ 62.54
Import costs and 15% GST included in the price ✅
NZ$ 62.54

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Synopsis "Mustang and the Pony Car Revolution"

There have been few cars that ignited the public's interest as much as the Ford Mustang.Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors--the pony car. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit.

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