Name: Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campaigns
Price: 84.52 NZD
Availability: InStock
Author: Kirstein, Richard ; Gibbs, Jillian
ISBN: 9781781334553

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Type

Physical Book

Author

Richard Kirstein

Preface by

Jillian Gibbs

Publisher

Rethink Press

Language

English

Pages

272

Format

Paperback

Dimensions

20.3 x 20.3 x 1.4 cm

Weight

0.44 kg.

ISBN13

9781781334553

Edition No.

0002

Synopsis "Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campaigns"

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to: Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure smarter deals and sustainable relationships.

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Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campaigns - Kirstein, Richard ; Gibbs, Jillian

Synopsis "Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campaigns"

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