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portada Movies, Masculinity, and Modernity: An Ethnography of Men's Filmgoing in India
Type
Physical Book
Publisher
Author
Year
2000
Language
English
Pages
224
Format
Hardcover
ISBN
0313312877
ISBN13
9780313312878
Categories

Movies, Masculinity, and Modernity: An Ethnography of Men's Filmgoing in India

Steve Derne (Author) · Praeger · Hardcover

Movies, Masculinity, and Modernity: An Ethnography of Men's Filmgoing in India - Steve Derne

New Book Imported to New Zealand
Delivery: 05 Aug - 12 Aug Shipping: 4 to 5 business days.
NZ$ 236.07
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NZ$ 236.07

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Synopsis "Movies, Masculinity, and Modernity: An Ethnography of Men's Filmgoing in India "

Men in India are attracted to Hindi films partly because of their attraction to depictions of modern lifestyles. Dern^D'e argues that films help men handle their ambivalence about modernity by rooting their sense of Indianness in women's acceptance of traditional food habits, clothing, and gender subordination. The book is one of the first ethnographic studies of filmgoing and one of the first to focus on mainstream male audiences.Dern^D'e considers the effects of films' eroticization of domination and submission on men's sexuality. The study provides ethnographic support for Mulvey's argument that filmgoing prompts men to make women the object of a controlling look. The book shows how films invent new ideologies of male dominance by associating Indianness with limitations on women's movements, and by portraying men as rational and modern, and women as emotional and traditional. One of the first ethnographic studies of filmgoing and one of the first to focus on mainstream male audiences, the book contributes to a rethinking of some key arguments in media studies. While media studies have rightly focused on how films prompt men to gaze at women, this study shows that films simultaneously encourage men to see themselves as the object of controlling looks. Dern^D'e exposes as one-sided the scholarly emphasis on how Indians value hierarchy and group guidance, asserting that Indian films instead celebrate individualism and love.

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