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portada Models of Dealer and Firm Performance
Type
Physical Book
Publisher
Author
Language
English
Pages
538
Format
Hardcover
ISBN13
9781036481490

Models of Dealer and Firm Performance

Vasudevan Sundararajan;A. Nagaraj Subbarao;Jitenranath Patri (Author) · Cambridge Scholars Publishing · Hardcover

Models of Dealer and Firm Performance - Vasudevan Sundararajan;A. Nagaraj Subbarao;Jitenranath Patri

New Book Imported to New Zealand
Delivery: 26 Nov - 10 Dec Shipping: 13 to 19 business days.
NZ$ 499.71
Import costs and 15% GST included in the price ✅
NZ$ 499.71

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Synopsis "Models of Dealer and Firm Performance"

In the early 1980s, multinational corporation (MNC) firms from the USA failed in their entry strategies to succeed in the Japanese distribution system due to a complex web of relationships in the Japanese market. This book will guide successful entry strategies for MNC brands in emerging economies as well as for the new entrants from the rest of the world to enter the developed markets. Designed for MBA students, marketing practitioners, channel managers, and academic researchers, this volume offers actionable insights into tools for channel management, channel control, retail analytics, and distribution strategy in both emerging and developed economies. Drawing on extensive field data, theoretical frameworks, and industry experience, the authors present structured models such as the Dealer Brand Equity Monitor (D-MON), the Dealer Satisfaction Model (D-SAT) and trade promotion effectiveness model and many firm performance models to explain how stature, vitality, bond, advocacy, brand pull, dealer push, channel power relationships, dealer loyalty, and retail support dimensions influence sales, market share, and profitability. Read more

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