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portada Marketing Operations: Strategy, Implementation and Optimization
Type
Physical Book
Publisher
Author
Language
English
Pages
270
Format
Paperback
ISBN13
9783119145152

Marketing Operations: Strategy, Implementation and Optimization

Kihlström, Greg (Author) · de Gruyter · Paperback

Marketing Operations: Strategy, Implementation and Optimization - Kihlström, Greg

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Synopsis "Marketing Operations: Strategy, Implementation and Optimization"

Traditionally, Marketing Operations (MarketingOps) has played a tactical, behind-the-scenes roles within the marketing function. Yet, as organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a strategic MarketingOps function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes.This book provides a framework and plan to measure success. It looks at the roles and technologies needed to scale a MarketingOps function and offers best practices to help organizations grow and scale their marketing operations over time. Using its maturity model as a framework to guide readers, it helps marketers achieve operational excellence in support of business goals, from foundational strategies to advanced AI implementation.Marketing Operations: Strategy, Implementation and Optimization is an invaluable resource for marketing leadership and MarketingOps professionals focused on driving lasting value from a strategic investment in improved ways of working.

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