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portada Marketing, Okologie und Okonomische Theorie: Abbau von Kaufbarrieren bei Okologischen Produkten Durch Marketing (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
249
Format
Paperback
ISBN13
9783824463145

Marketing, Okologie und Okonomische Theorie: Abbau von Kaufbarrieren bei Okologischen Produkten Durch Marketing (in German)

Huser, Annette (Author) · Springer Verlag Gmbh · Paperback

Marketing, Okologie und Okonomische Theorie: Abbau von Kaufbarrieren bei Okologischen Produkten Durch Marketing (in German) - Huser, Annette

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Synopsis "Marketing, Okologie und Okonomische Theorie: Abbau von Kaufbarrieren bei Okologischen Produkten Durch Marketing (in German)"

Die Autorin zeigt, wie das unternehmerische Marketing informations-, vertrauens- und anreizbedingte Kaufbarrieren durch den gezielten Einsatz ausgewählter Instrumente der Kommunikations-, Produkt-, Preis- und Distributionspolitik überwinden kann.

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The book is written in German.

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