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portada Marketing in the Virtual World: Business School Crash Course
Type
Physical Book
Author
Publisher
Language
English
Pages
230
Format
Paperback
Dimensions
27.9 x 21.6 x 1.2 cm
Weight
0.54 kg.
ISBN13
9781708868932
Categories

Marketing in the Virtual World: Business School Crash Course

Audiolearn Business Content Team (Author) · Independently Published · Paperback

Marketing in the Virtual World: Business School Crash Course - Content Team, Audiolearn Business

New Book Imported to New Zealand
Delivery: 07 Jul - 14 Jul Shipping: 4 to 5 business days.
NZ$ 106.62
Import costs and 15% GST included in the price ✅
NZ$ 106.62

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Synopsis "Marketing in the Virtual World: Business School Crash Course"

AudioLearn's Business School Crash Course series presents Marketing in the Virtual World. Written by distinguished professors, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject of social and digital marketing. The content is focused and high-yield, covering the most important topics you might expect to learn in a typical business school marketing in the virtual world course. Included are both capsules and detailed explanations of critical issues and topics you must know to master social and digital marketing. The material is accurate, up-to-date, and broken down into bite-sized sections. There is a Q&A and a "key takeaways" section following each topic to review questions commonly tested and drive home key points. In this course, we'll cover the following: The history of the Internet world The business world Principles of marketing Branding in the virtual world Segmentation in the social world The customer Small business marketing The art of advertising in the modern world Search engines Content marketing Email marketing Social media marketing Digital media planning Data, insights, and analytics Also included is a comprehensive test containing the most commonly tested questions in a social and digital marketing course with the correct answers. AudioLearn's Business School Crash Courses support your studies, help with exam preparation, and provide a comprehensive review of the topic matter for anyone interested in what business students are taught in a typical business school course. Now, let's get started. PLEASE NOTE: This is the Print book version of the course. The audio version is available on Audible.

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