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portada Marketing in Creative Industries: Value, Experience and Creativity
Type
Physical Book
Publisher
Author
Year
2015
Language
English
Pages
384
Format
Paperback
ISBN13
9780230380240
Edition No.
2015
Categories

Marketing in Creative Industries: Value, Experience and Creativity

Gabriele Troilo (Author) · Palgrave · Paperback

Marketing in Creative Industries: Value, Experience and Creativity - Gabriele Troilo

New Book Imported to New Zealand
Delivery: 27 Aug - 07 Sep Shipping: 13 to 15 business days.
NZ$ 176.05
Import costs and 15% GST included in the price ✅
NZ$ 176.05

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Synopsis "Marketing in Creative Industries: Value, Experience and Creativity "

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries.Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.

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