Name: Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, Volume 1
SKU: 64792116
Price: 741.35 NZD
Availability: InStock
Author: Jose Luis Reis;Marisa Del Rio Araujo;Luis Paulo Reis;Jose Paulo Marques dos Santos
ISBN: 9789819903351

portada Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, Volume 1

Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, Volume 1

Type

Physical Book

Publisher

Springer Verlag, Singapore

Author

Jose Luis Reis;Marisa Del Rio Araujo;Luis Paulo Reis;Jose Paulo Marques dos Santos

Collection

Smart Innovation, Systems and Technologies

Year

2024

Pages

695

Format

Paperback

Dimensions

23.5x15.5 cm

ISBN13

9789819903351

Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, Volume 1

Jose Luis Reis;Marisa Del Rio Araujo;Luis Paulo Reis;Jose Paulo Marques Dos Santos (Author) · Springer Verlag, Singapore · Paperback

Cheaper New Book Imported to New Zealand

Delivery: 02 Dec - 14 Dec

NZ$ 741.35

Faster New Book Imported to New Zealand

Delivery: 27 Nov - 04 Dec

NZ$ 902.32

Import costs and 15% GST included in the price ✅

NZ$ 741.35

Add to Wishlist

Synopsis "Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, Volume 1"

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.