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portada Marketing and Christian Proclamation in Theological Perspective
Type
Physical Book
Author
Publisher
Language
English
Pages
248
Format
Hardcover
Dimensions
22.9 x 15.2 x 1.8 cm
Weight
0.54 kg.
ISBN13
9781978710115
Categories

Marketing and Christian Proclamation in Theological Perspective

Emily Beth Hill (Author) · Fortress Academic · Hardcover

Marketing and Christian Proclamation in Theological Perspective - Hill, Emily Beth

New Book Imported to New Zealand
Delivery: 20 Aug - 27 Aug Shipping: 4 to 5 business days.
NZ$ 303.36
Import costs and 15% GST included in the price ✅
NZ$ 303.36

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Synopsis "Marketing and Christian Proclamation in Theological Perspective "

In today's market-driven world, the contemporary church faces pressing questions as it continues to be formed by the powerful forces of neoliberal capitalism. This book builds on theological examinations of capitalism and consumerism to develop a theology of marketing that addresses two key questions. First, even though church marketing seems to help churches grow amidst a climate of declining church affiliation, should the church use it? Second, considering the church's indistinguishability from culture in relation to consumption, how should Christians relate to material goods? To address these questions, Emily Beth Hill develops a framework that draws on the concrete practices of marketing (such as focus groups, big data, branding, and advertising) and the trajectory of their use over time, along with Martin Luther's theology of the Word. Combining Martin Luther's pro me ("for me") theology with marketing concepts, Hill shows that while marketing and the gospel have formal pro me similarities, materially they are quite different: marketing operates as a word of law distinct from the effective, liberating word of the gospel proclaimed for us, and thus the two produce different human identities. While existing examinations of capitalism primarily rely on theologies and discourses of desire, Hill reveals that a theology of the Word illuminates a fruitful new area for reflection on how the church can resist the deformations of capitalism.

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