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portada Market Segmentation: How to do it and how to Profit From it
Type
Physical Book
Author
Publisher
Year
2012
Language
English
Pages
512
Format
Paperback
Dimensions
24.4x18.5x3 cm
Weight
0.98 kg.
ISBN
1118432673
ISBN13
9781118432679
Edition No.
0004
Categories

Market Segmentation: How to do it and how to Profit From it

Malcolm McDonald (Author) · Wiley · Paperback

Market Segmentation: How to do it and how to Profit From it - McDonald, Malcolm

New Book Imported to New Zealand
Delivery: 02 Dec - 09 Dec Shipping: 5 to 6 business days.
NZ$ 120.27
Import costs and 15% GST included in the price ✅
NZ$ 120.27

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Synopsis "Market Segmentation: How to do it and how to Profit From it "

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.

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