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portada Management Control Systems und Behavioral Branding im Dienstleistungsbereich (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
80
Format
Paperback
ISBN13
9783842892378

Management Control Systems und Behavioral Branding im Dienstleistungsbereich (in German)

Tobias Klein (Author) · Diplomica Verlag · Paperback

Management Control Systems und Behavioral Branding im Dienstleistungsbereich (in German) - Tobias Klein

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Synopsis "Management Control Systems und Behavioral Branding im Dienstleistungsbereich (in German)"

Anhand der drei Dienstleistungsmarken iDTGV(R), TGV Lyria(R) und Thalys(R), die allesamt im schienengebundenen Transportsektor tätig sind, wird der Frage nachgegangen, welche Management Control Systems eingesetzt werden sollten, um eine erfolgreiche Implementierung des Behavioral Branding zu gewährleisten. Management Control Systems sind spezifische Bündelungen verschiedener, den vier Management Controls (= Action, Results, Personnel und Cultural Controls) zugehörigen Ma nahmen: Es werden verschiedene Ma nahmen zu einem Management Control System kombiniert.

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The binding of this edition is Paperback.

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