Name: Loose Leaf for a Preface to Marketing Management
Price: 551.49 NZD
Availability: InStock
Author: J. Paul Peter; James H. Donnelly
ISBN: 9781260300161

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portada Loose Leaf for a Preface to Marketing Management

Loose Leaf for a Preface to Marketing Management

Type

Physical Book

Publisher

Mcgraw Hill

Author

J. Paul Peter; James H. Donnelly

Language

English

Pages

576

ISBN13

9781260300161

Edition No.

Loose Leaf for a Preface to Marketing Management

J. Paul Peter; James H. Donnelly (Author) · Mcgraw Hill · Physical Book

New Book Imported to New Zealand

Delivery: 15 Jul - 23 Jul

NZ$ 551.49

Import costs and 15% GST included in the price ✅

NZ$ 551.49

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Synopsis "Loose Leaf for a Preface to Marketing Management"

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.