Name: Llegue a su Cliente (in Spanish)
SKU: 3343890
Price: 104.82 NZD
Availability: InStock
Rating: 5 (1 reviews)
Author: Seth Godin
ISBN: 9788479277819

portada Llegue a su Cliente (in Spanish)

Type

Physical Book

Author

David Zurdo Sáiz

Author

Seth Godin

Publisher

Robin Book

Year

2005

Language

Spanish

Pages

256

Format

Paperback

ISBN

8479277815

ISBN13

9788479277819

Edited in

España

Synopsis "Llegue a su Cliente (in Spanish)"

cómo convertir al cliente en el centro de una exitosa campaña de marketing activando de una manera inmediata el boca a boca.
en contra de las técnicas de marketing tradicionales, que tratan de contar, medir y manipular la propagación de la información, seth godin argumenta que la información puede propagarse de un modo más eficaz de cliente a cliente que de negocio a cliente. godin llama ideavirus a este poderoso diálogo cliente-a-cliente y exhorta con vehemencia a los publicistas y empresarios a crear un entorno dentro del que las ideas puedan replicarse y extenderse por sí solas. godin sostiene que el futuro pertenecerá a los que establezcan unas bases y unos procedimientos que permitan la interacción de personas con intereses comunes.

Seth Godin

(Author)

View Author's Page

Seth Godin is the author of eighteen international bestsellers, including Purple Cow and Tribes, which have changed the way we understand marketing, leadership, and the way ideas are spread. His books have sold millions of copies worldwide and have topped the rankings on Amazon, Business Week, or The New York Times

He is also the founder of the platforms Yoyodine and Squidoo, and a successful entrepreneur as well as a renowned speaker. His blog is among the top hundred most popular in the world and is considered a benchmark in the field of marketing and communication.

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