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portada Kommunikation in Sozialen Medien: Theorien und Modelle: Aussagekraft, Grenzen und Potenziale (in German)
Type
Physical Book
Publisher
Author
Language
German
Format
Paperback
ISBN13
9783658379681

Kommunikation in Sozialen Medien: Theorien und Modelle: Aussagekraft, Grenzen und Potenziale (in German)

Simone Schmidt (Author) · Springer Vs · Paperback

Kommunikation in Sozialen Medien: Theorien und Modelle: Aussagekraft, Grenzen und Potenziale (in German) - Simone Schmidt

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Synopsis "Kommunikation in Sozialen Medien: Theorien und Modelle: Aussagekraft, Grenzen und Potenziale (in German)"

In diesem Lehrbuch werden zentrale und klassische Kommunikationsmodelle vorgestellt, die für das Medien- und Kommunikationsmanagement relevant sind. Ausgewählte Modelle und Theorien werden an die Social-Media-Kommunikation jeweils weiterentwickelt und angepasst, um die Aussagekraft, Grenzen und Potenziale für Aktivitäten in den sozialen Medien auszuloten.

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The book is written in German.

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The binding of this edition is Paperback.

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