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portada International Marketing: Sociopolitical and Behavioral Aspects
Type
Physical Book
Author
Publisher
Year
1996
Language
English
Pages
414
Format
Paperback
Dimensions
21.3 x 16.4 x 2.6 cm
Weight
0.64 kg.
ISBN
1560249897
ISBN13
9781560249894
Categories

International Marketing: Sociopolitical and Behavioral Aspects

Erdener Kaynak (Author) · Routledge · Paperback

International Marketing: Sociopolitical and Behavioral Aspects - Kaynak, Erdener

New Book Imported to New Zealand
Delivery: 18 Aug - 25 Aug Shipping: 4 to 5 business days.
NZ$ 252.08
Import costs and 15% GST included in the price ✅
NZ$ 252.08

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Synopsis "International Marketing: Sociopolitical and Behavioral Aspects"

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

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