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portada International Marketing: 12 Steps to Winning Globally
Type
Physical Book
Author
Publisher
Language
English
Pages
302
Format
Paperback
Dimensions
25.4 x 20.3 x 1.6 cm
Weight
0.60 kg.
ISBN13
9781974224883
Categories

International Marketing: 12 Steps to Winning Globally

Lloyd Corder (Author) · Createspace · Paperback

International Marketing: 12 Steps to Winning Globally - Corder, Lloyd

New Book Imported to New Zealand
Delivery: 21 Aug - 03 Sep Shipping: 17 to 21 business days.
NZ$ 62.16
Import costs and 15% GST included in the price ✅
NZ$ 62.16

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Synopsis "International Marketing: 12 Steps to Winning Globally"

International marketing isn't a mystery...it's a 12-step process and the focus on this practical, no nonsense, here's-how-you-do-it tool. It follows the same basic flow of domestic marketing: assess your current situation, create a strategy, implement that strategy and measure how well you did. Bonus appendix materials include how to use Excel in your marketing research efforts to analyze data, write formulas and build an automated top line report.

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