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portada In-Store Marketing of the American Retailer Macy's: Elements, Advantages and Disadvantages of In-Store Marketing
Type
Physical Book
Publisher
Author
Language
English
Pages
36
Format
Paperback
Dimensions
21x14.8x0.2 cm
Weight
0.06 kg.
ISBN13
9783346179852
Categories

In-Store Marketing of the American Retailer Macy's: Elements, Advantages and Disadvantages of In-Store Marketing

Anonym (Author) · Grin Verlag · Paperback

In-Store Marketing of the American Retailer Macy's: Elements, Advantages and Disadvantages of In-Store Marketing - Anonym

New Book Imported to New Zealand
Delivery: 30 Nov - 07 Dec Shipping: 14 to 15 business days.
NZ$ 54.41
Import costs and 15% GST included in the price ✅
NZ$ 54.41

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Synopsis "In-Store Marketing of the American Retailer Macy's: Elements, Advantages and Disadvantages of In-Store Marketing"

Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, University of Applied Sciences Saarbrücken, language: English, abstract: The paper aims to give a general insight into the topic of in-store marketing and its elements. Furthermore, it gives an insight into Macy's approach to in-store marketing. Additionally, the paper was intended to give answers to the following questions: What are the precise elements of in-store marketing? As Macy's department stores structure several of their floors with a brand-oriented shop-in-shop design, what are the possible advantages and disadvantages? Where do we see the main potential for European department store chains regarding their in-store marketing strategies, compared with American retailers such as Macy's.

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