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portada Impacts of Customer Relationship Management on Development of Corporations (Gabler Theses)
Type
Physical Book
Publisher
Author
Language
English
Pages
145
Format
Paperback
ISBN13
9783658358341
Edition No.
1

Impacts of Customer Relationship Management on Development of Corporations (Gabler Theses)

Martin A. Moser (Author) · Springer Gabler · Paperback

Impacts of Customer Relationship Management on Development of Corporations (Gabler Theses) - Martin A. Moser

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Synopsis "Impacts of Customer Relationship Management on Development of Corporations (Gabler Theses)"

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.

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