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portada Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling
Type
Physical Book
Author
Language
English
Pages
336
ISBN13
9783658483142

Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling

Christoph Burmann; Nicola-Maria Riley; Tilo Halaszovich; Michael Schade; Kristina Klein; Rico Piehler (Author) · · Physical Book

Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling - Christoph Burmann; Nicola-Maria Riley; Tilo Halaszovich; Michael Schade; Kristina Klein; Rico Piehler

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