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portada How to Change Minds: The Art of Influence Without Manipulation
Type
Physical Book
Author
Publisher
Year
2013
Language
English
Pages
216
Format
Paperback
Dimensions
21.6 x 14.2 x 2.0 cm
Weight
0.27 kg.
ISBN
1609948297
ISBN13
9781609948290
Edition No.
1
Categories

How to Change Minds: The Art of Influence Without Manipulation

Rob Jolles (Author) · Berrett-Koehler Publishers · Paperback

How to Change Minds: The Art of Influence Without Manipulation - Jolles, Rob

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Synopsis "How to Change Minds: The Art of Influence Without Manipulation"

Persuade, Don't Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice--illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories--will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.

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