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portada Global Perspectives on the Strategic Role of Marketing Information Systems
Type
Physical Book
Publisher
Author
Language
English
Pages
412
Format
Paperback
Dimensions
25.4 x 17.8 x 2.1 cm
Weight
0.71 kg.
ISBN13
9781668465929
Categories

Global Perspectives on the Strategic Role of Marketing Information Systems

Medina-Quintero, Jose Melchor ; Sahagun, Miguel A. ; Alfaro, Jorge (Author) · IGI Global · Paperback

Global Perspectives on the Strategic Role of Marketing Information Systems - Medina-Quintero, Jose Melchor ; Sahagun, Miguel A. ; Alfaro, Jorge

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Synopsis "Global Perspectives on the Strategic Role of Marketing Information Systems"

A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization's future and its environment as well as matching the organization's characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

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