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portada generating breakthrough new product ideas
Type
Physical Book
Author
Publisher
Year
2009
Language
English
Pages
270
Format
Paperback
Dimensions
22.9 x 15.2 x 1.4 cm
Weight
0.36 kg.
ISBN
097328272x
ISBN13
9780973282726
Categories

generating breakthrough new product ideas

Robert G. Cooper (Author) · Scott J. Edgett (Author) · Product Development Institute Inc. · Paperback

generating breakthrough new product ideas - Edgett, Scott J. ; Cooper, Robert G.

New Book Imported to New Zealand
Delivery: 20 Aug - 02 Sep Shipping: 16 to 20 business days.
NZ$ 93.76
Used BookGood Condition Imported to New Zealand
Delivery: 11 Aug - 24 Aug Shipping: 9 to 14 business days.
NZ$ 45.50
Import costs and 15% GST included in the price ✅
NZ$ 93.76

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Synopsis "generating breakthrough new product ideas"

Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com

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