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portada from fargo to the world of brands: my story so far
Type
Physical Book
Author
Publisher
Year
2005
Language
English
Pages
448
Format
Hardcover
Dimensions
22.9 x 15.2 x 3.0 cm
Weight
0.87 kg.
ISBN
1587364948
ISBN13
9781587364945
Categories

from fargo to the world of brands: my story so far

David Aaker (Author) · Wheatmark · Hardcover

from fargo to the world of brands: my story so far - Aaker, David

New Book Imported to New Zealand
Delivery: 11 Aug - 18 Aug Shipping: 4 to 5 business days.
NZ$ 101.04
Import costs and 15% GST included in the price ✅
NZ$ 101.04

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Synopsis "from fargo to the world of brands: my story so far"

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aaker's personal life--growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.

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