Name: Foundations of Consumer Behavior. Insights from Cross-Cultural Contexts
SKU: 64791285
Price: 107.02 NZD
Availability: InStock
Author: Attila Yaprak;Richard P. Bagozzi
ISBN: 9783031931840

portada Foundations of Consumer Behavior. Insights from Cross-Cultural Contexts

Foundations of Consumer Behavior. Insights from Cross-Cultural Contexts

Type

Physical Book

Publisher

Palgrave Macmillan

Author

Attila Yaprak;Richard P. Bagozzi

Collection

International Marketing and Management Research

Year

2025

Pages

234

Format

Hardcover

Dimensions

21x14.8 cm

ISBN13

9783031931840

Foundations of Consumer Behavior. Insights from Cross-Cultural Contexts

Attila Yaprak;Richard P. Bagozzi (Author) · Palgrave Macmillan · Hardcover

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Synopsis "Foundations of Consumer Behavior. Insights from Cross-Cultural Contexts"

This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, affinity, and animosity. The authors argue that consumer behavior often attempts to derive and apply basic knowledge that applies in various senses to all or nearly all cultures, but at the same time must be qualified by introducing specific aspects of cultures to improve the fit and predictions of general theory. This means introducing in existing theories moderating variables and processes that condition the explanations and forecasts that theory makes with cultural knowledge as needed, as well as at times attempting to derive theories that infuse cultural within the basic psychological and social processes that constitute consumer behavior. Moreover, the text investigates howconsumers learn about and adopt new technologies as well as the role of social media and AI in consumer behavior. Bridging consumer behavior and management topics with strategic insights, this work will be of great interest to students and scholars alike who are interested in the role of culture in consumer behavior.