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portada Favelization: The Imaginary Brazil in Contemporary Film, Fashion, and Design
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9780692844328

Favelization: The Imaginary Brazil in Contemporary Film, Fashion, and Design

Wolfson Penny,Kertzer Adriana (Author) · Bowker Identifier Services · Paperback

Favelization: The Imaginary Brazil in Contemporary Film, Fashion, and Design - Wolfson Penny,Kertzer Adriana

New Book Imported to New Zealand
Delivery: 10 Dec - 22 Dec Shipping: 16 to 20 business days.
NZ$ 54.43
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Synopsis "Favelization: The Imaginary Brazil in Contemporary Film, Fashion, and Design"

In Favelization, a book originally published by the Cooper-Hewitt, National Design Museum (Smithsonian Institution), Adriana Kertzer sets out to understand the ways in which specific producers of contemporary Brazilian culture capitalized on misappropriations of favelas (informal squatter settlements that grow along the hillsides and lowlands of many Brazilian cities) in order to brand luxury items as "Brazilian." Through case studies that look at films, fashion, and furniture design, she explains how designers and filmmakers engage with primitivism and stereotype to make their goods more desirable to a non-Brazilian audience. Favelization looks at the films Waste Land and City of God, shirts designed by Fernando and Humberto Campana for Lacoste, and furniture by Brunno Jahara and David Elia. Kertzer argues that the processes of interpretation, transcendence and domination are part of the favelization phenomena. The book locates design as part of a broader constellation of representations that includes a variety of forms from printed media to film. It provides visual and material analyses, as well as theoretically discussions that draw on works by scholars in cultural and postcolonial studies such as John Tagg, Edward Said, Mariana Torgovnick, Mike Davis, and Trinh T. Minh-Ha. While focused on favelization, this work raises questions about the ethical conundrums associated with using the "Other" in commercial design work.

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