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portada Fair Trade in Csr Strategy of Global Retailers
Type
Physical Book
Publisher
Author
Language
English
Pages
205
Format
Hardcover
Dimensions
21.6 x 14.2 x 1.8 cm
Weight
0.39 kg.
ISBN13
9781137395689
Categories

Fair Trade in Csr Strategy of Global Retailers

Stefanska, M. ; Nestorowicz, R. ; Loparo, Kenneth A. (Author) · Palgrave MacMillan · Hardcover

Fair Trade in Csr Strategy of Global Retailers - Stefanska, M. ; Nestorowicz, R. ; Loparo, Kenneth A.

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Synopsis "Fair Trade in Csr Strategy of Global Retailers"

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

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