Tracked shipping to New Zealand with premium packaging for just NZ$15 

Ship to
New Zealand
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Export Strategy: Markets and Competition (Rle Marketing)
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9781138969414

Export Strategy: Markets and Competition (Rle Marketing)

Piercy Nigel (Author) · Routledge Chapman Hall · Paperback

Export Strategy: Markets and Competition (Rle Marketing) - Piercy Nigel

New Book Imported to New Zealand
Delivery: 21 Oct - 28 Oct Shipping: 6 to 7 business days.
NZ$ 138.37
Import costs and 15% GST included in the price ✅
NZ$ 138.37

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Export Strategy: Markets and Competition (Rle Marketing)"

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews