Name: Experimental Auctions Paperback: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research)
Price: 128.70 NZD
Availability: InStock
Author: Lusk, Jayson L. ; Shogren, Jason F.
ISBN: 9780521671248

portada Experimental Auctions Paperback: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research)

Experimental Auctions Paperback: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research)

Type

Physical Book

Author

Jayson L. Lusk

Jason F. Shogren

Publisher

Cambridge University Press

Year

2007

Language

English

Pages

318

Format

Paperback

Dimensions

24.5 x 17.4 x 2.2 cm

Weight

0.64 kg.

ISBN

0521671248

ISBN13

9780521671248

Synopsis "Experimental Auctions Paperback: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research) "

Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Experimental Auctions Paperback: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research) - Lusk, Jayson L. ; Shogren, Jason F.

Synopsis "Experimental Auctions Paperback: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research) "

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery