Name: Estamos Ciegos (in Spanish)
Price: 34.40 NZD
Availability: InStock
Author: Klaric Jürgen; Jürgen Klaric
ISBN: 9786287574946

Type

Physical Book

Author

Jürgen Klaric

Publisher

Paidos

Language

Spanish

Pages

250

Format

Paperback

ISBN13

9786287574946

Edited in

Colombia

Edition No.

Synopsis "Estamos Ciegos (in Spanish)"

DESPACHOS A PARTIR DE JULIO 26/2024.La conferencia “Estamos ciegos” dio fama a Jürgen Klaric en 50 países. El objetivo de este libro es abrir los ojos a cómo funciona la mente y entender por qué el marketing y la publicidad fallan con tanta frecuencia. Este libro permite aprender cómo funciona la mente humana y su curioso comportamiento de decisión; el principio de los tres cerebros: córtex (racional), límbico (emocional), reptiliano (instintivo); identificar cuáles son los errores más serios de las grandes marcas por estar ciegas, así como conocer ejemplos prácticos de ceguera, y muestra qué hacer para abrir los ojos y cómo cambiar la visión y cultura de la empresa.

Jürgen Klaric

(Author)

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Jürgen Klaric (San Francisco, 1970) is a renowned speaker, writer, and researcher in neuromarketing and neuroinnovation. With a background in architecture and industrial design, he has dedicated his career to studying consumer behavior and the neurosciences applied to marketing. He is the founder of Mindcode International, a company specialized in neuromarketing, and has given lectures in over 50 countries, establishing himself as one of the most influential disseminators in the field of sales and personal development.

Among his most notable works are Sell to the Mind, Not to the People (2015), Connect with Money (2019), Neuro Oratory (2022), and We Are Blind (2023). These books, focused on neuromarketing and consumer psychology, have become benchmarks for marketing and sales professionals in the Spanish-speaking world.

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