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portada Essentials of Marketing Research: Putting Research Into Practice
Type
Physical Book
Author
Publisher
Language
English
Pages
520
Format
Paperback
Dimensions
25.2 x 20.2 x 2.8 cm
Weight
1.00 kg.
ISBN13
9781412991308
Categories

Essentials of Marketing Research: Putting Research Into Practice

Kenneth E. Clow (Author) · Karen E. James (Author) · Sage Publications, Inc · Paperback

Essentials of Marketing Research: Putting Research Into Practice - Clow, Kenneth E. ; James, Karen E.

New Book Imported to New Zealand
Delivery: 28 Aug - 08 Sep Shipping: 12 to 14 business days.
NZ$ 632.38
Import costs and 15% GST included in the price ✅
NZ$ 632.38

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Synopsis "Essentials of Marketing Research: Putting Research Into Practice"

Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.

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