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portada Engaged Persuasion in a Post-Truth World
Type
Physical Book
Author
Publisher
Language
English
Pages
450
Format
Paperback
Dimensions
25.4x17.8x2.3 cm
Weight
0.78 kg.
ISBN13
9781516548231

Engaged Persuasion in a Post-Truth World

Stephen K. Hunt (Author) · Kevin R. Meyer (Author) · Cognella Academic Publishing · Paperback

Engaged Persuasion in a Post-Truth World - Hunt, Stephen K. ; Meyer, Kevin R.

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Synopsis "Engaged Persuasion in a Post-Truth World"

Engaged Persuasion in a Post-Truth World provides an innovative approach to inspire students' interest in persuasive communication in today's ever-evolving world. The book moves beyond theory and addresses new media, engaged citizenship, and deconstructing messages in a post-truth world to deepen students' exploration of persuasion.This multi-disciplinary, research-driven textbook highlights contemporary studies in persuasion. It covers the dynamics of persuasion, including important source, receiver, and message components while also exploring the effects of persuasive communication on receivers' attitudes, values, beliefs, and behaviors. Students examine the application of persuasive communication concepts and theories to their lives in multiple contemporary contexts, such as campus, residence, workplace, classroom, and online communities.Unique themes explored in the book include the application of contemporary persuasion theory and research to the post-truth era, the influence of new media on persuasive communication, and how students can use persuasion to become civically engaged and advance the common good.A highly relevant and wholly original approach, Engaged Persuasion in a Post-Truth World is an exemplary text for courses in persuasive communication.

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