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portada Emerging Market Multinationals and Europe. Challenges and Strategies. Edited by Andreas Breinbauer, Louis Brennan, Johannes Jã¤Ger, Andreas g. M. Nachbagauer, Andreas nã Lke.
Type
Physical Book
Publisher
Author
Language
English
Pages
279
Format
Hardcover
ISBN13
9783030312909

Emerging Market Multinationals and Europe. Challenges and Strategies. Edited by Andreas Breinbauer, Louis Brennan, Johannes Jã¤Ger, Andreas g. M. Nachbagauer, Andreas nã Lke.

Breinbauer, Andreas; Brennan, Louis; Jaì Ger, Johannes; Nachbagauer, Andreas G. M.; Nölke, Andreas (Eds.) (Author) · Springer Verlag Gmbh · Hardcover

Emerging Market Multinationals and Europe. Challenges and Strategies. Edited by Andreas Breinbauer, Louis Brennan, Johannes Jã¤Ger, Andreas g. M. Nachbagauer, Andreas nã Lke. - Breinbauer, Andreas; Brennan, Louis; Jaì Ger, Johannes; Nachbagauer, Andreas G. M.; Nölke, Andreas (Eds.)

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Synopsis "Emerging Market Multinationals and Europe. Challenges and Strategies. Edited by Andreas Breinbauer, Louis Brennan, Johannes Jã¤Ger, Andreas g. M. Nachbagauer, Andreas nã Lke. "

Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications. Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational companies combined with in-depth empirical research using case studies in Turkey, Russia, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It also provides new insights that are highly relevant for scholars, policy makers, regional business agencies and students, as well as the public at large. By focusing on the (potential) impact of the expansion of emerging market multinationals on Europe and by including a long-term perspective, the book offers a fresh perspective on a highly controversial issue.

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