Name: Electronic Word of Mouth and Consumer Purchase Intention
Price: 101.74 NZD
Availability: InStock
Author: Dilrukshi, I. D. N. ; Shamila, L. M. a.
ISBN: 9786207467358

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portada Electronic Word of Mouth and Consumer Purchase Intention

Electronic Word of Mouth and Consumer Purchase Intention

Type

Physical Book

Author

I. D. N. Dilrukshi

L. M. a. Shamila

Publisher

LAP Lambert Academic Publishing

Language

English

Pages

Format

Paperback

Dimensions

22.9 x 15.2 x 0.3 cm

Weight

0.10 kg.

ISBN13

9786207467358

Synopsis "Electronic Word of Mouth and Consumer Purchase Intention"

Most of companies attempt to offer superior experience to their customers by giving online shopping experience. Customers tend to give their shopping experience through online comments and reviews. The purpose of this book was to gain a better understanding of The Impact of Electronic Word of Mouth on Consumer Purchase Intention in an Electronic Fashion Industry Based on a detailed literature review, a frame of reference was developed. This book will contribute to the academic literature by bridging the gap in knowledge and providing practical insights for the local electronic fashion industry.

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Electronic Word of Mouth and Consumer Purchase Intention - Dilrukshi, I. D. N. ; Shamila, L. M. a.

Synopsis "Electronic Word of Mouth and Consumer Purchase Intention"

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