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portada Effectiveness of Advertisement
Type
Physical Book
Author
Publisher
Language
English
Pages
240
Format
Hardcover
Dimensions
24.4 x 17.0 x 1.4 cm
Weight
0.58 kg.
ISBN13
9789350562574
Categories

Effectiveness of Advertisement

C. M. Arul Janatius (Author) · Discovery Publishing House Pvt Ltd · Hardcover

Effectiveness of Advertisement - Janatius, C. M. Arul

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Synopsis "Effectiveness of Advertisement"

This book provides a visual treat to the reader to analyse the Effectiveness of Advertisements in terms of Recall value and Remembering the contents. It will help the media people, advertisers and advertising agencies to have a control over wilful advertisements. It gives a guidelines for the Opinion leaders and Youth can file a complaint against any misleading advertisements to Advertising Standard Council of India (ASCI).

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The book is written in English.

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The binding of this edition is Hardcover.

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